Every year the company Harris Interactive publishes a top of the companies with the best reputation in the USA. The top is called Reputational Quotient (RQ) and it lists the first 16 and the last 10 companies in the US in terms of reputation in front of customers. To determine the top spot, several factors are taken into account: the company's profit, the relationship with customers, the development strategy, care for the environment, etc. In this top, Google came out on the 1st place, collecting the most points offered by the Harris Interactive company, and Apple ranked 5th, increasing compared to last year.
New York, NY, May 2, 2011 /PRNewswire/ — After falling to unforeseen lows amid scandals, recalls and self-inflicted demonization economic crises, the American public's positive perception of the reputation of corporate America is on the rise. Overall corporate reputation is experiencing rehabilitation as the American public gives high marks overall to corporate America, specific industries, and the largest number of individual companies in a dozen years. This, according to the findings of the 2011 Harris Interactive RQ Study, which measures the reputations of the 60 Most Visible Companies in the US This is the 12th year for the study, established in 1999.
Microsoft ranks only 16th in this top, while Amazon occupies 8th place and Sony 14th. For Apple, the very good financial results were an important factor, but also the way it managed the problems that arose during the last year. Apple is on the right track and will probably rank much better next year, but everything depends on how the company will evolve this year.
