[vimeo] http://vimeo.com/26852474 [/ vimeo]
Augmented reality technology start to be increasingly used for physical advertising spots available to the general public. In the video clip above we have a demonstration of an advertising spot installed in Times Square in New York. the interesting part of this advertising clip lies in the fact that using an iDevice and a special application we can see the information available exclusively using augmented reality technology. I saw until now magazines that had implemented augmented reality and it seems that the technology is finally reaching the great American boulevards.
Heavy Projects and PublicAdCampaign turn Times Square billboards into exhibition spaces. Works by Ron English, John Fekner, Poster Boy, Dr. D and Ox can be seen via the AR | AD Takeover channel on the Junaio application.
