I told you the other day that the casings of the 13-inch models of the MacBook Air are starting to be more and more "thin" in the USA and the big retailers have increased the selling prices of the new Mac models by up to 20%. The success in the USA seems to be doubled by an equally big one in Asia, more precisely in Hong Kong where it seems that queues formed in the phase of Apple stores and stocks are starting to run out. The situation is reminiscent of the launch of the iPad 2 or iPhone 4 when people from all over the globe lined up in front of Apple stores to purchase the latest products.
Based on our field checks, we believe the new MacBook Air is poised to be a big hit in the Greater China region as more consumers can increasingly afford to own a PC, he said. "Apple fever is gaining momentum in the region and there is no laptop product in the market with the characteristics of the new MacBook Air.
Although in Hong Kong Apple has the same problems with stocks, local retailers have not made any decision to raise prices as in the US, so we are talking about a policy, completely different from that in the "west". Apple gives the impression that its products are extremely sought after, but this could just be a strategy to attract the attention of the press and to generate buzz around Macs, which in recent years have been eclipsed by iDevices, which now generate the most profit more consistent for Apple.
