John Browett former CEO of European retailer Dixons, was appointed as senior vice president of the retail division of the Cupertino company. Apple made the announcement today and John Browett is filling a position left vacant in November by Ron Johnson who was appointed CEO of JC Penny. John Browett will have the task of leading the team that manages the entire retail chain of the Apple company, and here we are talking about the stores that attract 1 billion people annually and generate billions of dollars in revenue every fiscal quarter.
CUPERTINO, California—January 30, 2012—Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple's retail strategy and the continued expansion of Apple retail stores around the world.
"Our retail stores are all about customer service, and John shares that commitment like no one else we've met," said Tim Cook, Apple's CEO. "We are thrilled to have him join our team and bring his incredible retail experience to Apple."
Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.
I only hope that his strategy for the future will include the opening of a store in Romania.
