In recent weeks, there have been a lot of discussions about how applications from the App Store access information from our iDevices, and now Apple start taking measures to improve user security. For now, only two of Apple's 10 teams that check applications have started to reject those that take information about UDID or other unique identification numbers, but from next week 2 more teams will do exactly the same thing. Apple warned developers a few months ago that it will start rejecting applications that take this information, and now it has started to implement security measures,
Amid extra scrutiny from Congress around privacy issues, Apple has started rejecting apps that access UDIDs, or identification numbers that are unique to every iPhone and iPad, this week. So here's what I'm hearing. Two of the 10 review teams started doing blanket rejections of apps that access UDIDs this week. Next week, that will rise to four the ten teams, and keep escalating until all 10 teams are turning down apps that are still using UDIDs.
For users, the news is very good because it will no longer be possible to collect specific information about each individual iDevice, but for those who have networks that publish advertisements, the news is bad because they will not know what kind of banners to display to users based on their internet browsing history and use of applications. The measure taken by Apple comes after the intense criticism formulated by the US press but also after the numerous questions asked by members of the American Congress and this is a good thing. The change comes under the pressure of the Americans, but it influences us all for the better.
In conclusion, if you are an application developer and intend to publish something in the App Store, it would be good to remove the tracking or advertising systems from the application.
