The other day, the famous Greenpeace organization accused Apple of using excessive amounts of coal to power the data center in North Carolina that supports the iCloud system. Apple defended itself by saying that the claims of Greenpeace are not true, but this answer determined the Irish members of the organization to escalate the Apple headquarters in Cork and to publish a message asking Apple to give up the used energy sources. Clean our Cloud is the message that was published on the windows of the Apple headquarters and of course the company's representatives were extremely dissatisfied with the attitude of those from Greenpeace.
Breaking News by Corkipedia: This morning 18th April 2012, four protesters claiming to be from international rights group Greenpeace staged an hour-long protest on the roof of Apple's European Headquarters in Cork, Ireland. The protesters went on to the roof of the Apple building at Holyhill in Cork at around 7am. It is understood the protest was in relation to the use of coal to power data centers for cloud computing. A sign in the windows at Apple read "Clean Our Cloud". Gardai and the fire service were called. The protesters came down voluntarily after an hour.
Apple only stated that the energy used to power the data center in North Carolina complies with environmental protection regulations and that in the near future it will build a new power plant that will use renewable sources to produce electricity. There is a chance that those from Greenpeace will not give up the protests so easily and maybe in the next days we will see similar movements even in the USA.
Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60% of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country. We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100% renewable energy.
