In the conference for the presentation of the financial results for Q3 2012, Tim Cook made an extremely interesting statement about iPad tablets, saying that people don't want to buy other tablets available on the market, they want to buy iPads. The statement comes against the background of the failure of competitors' tablets, tablets that unfortunately did not manage to rise to the level of the iPad, but for now we do not know how well it sold Google Nexus 7, the most interesting tablet with a 7-inch screen available on the market.
The iPad 2 was reduced in price to $399. It's done very well. The new iPad is the most popular but the iPad 2 did very well, particularly in K12 (primary education). Apple sold 1 million units in that space. Apple's been very aggressive and they don't see that changing.
And what competition? Apple has seen many tablets. 100s of them over the last year. They've yet to see any of them gain any traction. When it comes to apps and experience, Apple feels most customers aren't looking for a tablet. They're looking for an iPad.
It is normal for Tim Cook to praise his products, but it is true that most of those who are looking to buy a tablet really want an iPad tablet and not one belonging to competitors, and the market share held by Apple in the tablet market confirms this without question .
