Yesterday, a new day, the trial took place in the trial between Samsung and Apple, and the lawyers of the Cupertino company brought before the courts/jurors some documents very interesting Talk about internal documents of Samsung in which the company's employees admit that only 16% of those who watch a Galaxy Tab advertisement correctly recognize the tablet, the remaining 86% considering that the advertisement is related to an Apple product.
Only 16 percent of viewers observing Samsung's TV commercials realized it was a Samsung product, according to an internal report the company commissioned, and which has been submitted as evidence in its trial with Apple. "Given Apple's already strong position in the tablet category," Samsung's report stated, "it is critical that attribution of [Galaxy] Tab communications improve and that communication works to differentiate Tab from iPad."
Continuing the series of bad news, the document tells us that only 11% of consumers know about the existence of the Galaxy Tab and recognize it as a Samsung product, while 65% of consumers correctly recognize the iPad tablet and know that it is developed by Apple . In practice, the lawyers are trying to prove that the way in which Samsung would have copied the design and functionality of the iPad generates confusion among consumers who consider that product to be Apple's.
The information is true and applies to a part of the consumers, but the jurors are the ones who, in the end, therefore if this new evidence proves that Samsung copied the iDevices in bad faith.
