In just two weeks, Microsoft will announce the release date for the new Surface tablet, but in the meantime they have made the decision to make a little guerilla marketing on the streets of Chicago. On the wall of a Chicago laundromat, Microsoft drew two Surface tablets that few will understand without having some information about the American company's product. Although at first sight the choice of location seems strange, an Apple Store is located just a few hundred meters from that laundry, and everyone who goes in that direction will definitely see these images thought by the creative agency of those from Microsoft.
To be honest, the idea seems very interesting to me, I don't know if there will be people who will understand what Microsoft wants to say with this graffiti, but they should be praised for the fact that they did not pointlessly attack Apple or its customers, at least for now .
UPDATE: Microsoft applies a similar tactic in US subways.
