In recent times, those from Samsung have started to become more and more present in all areas of life with the help of advertising spots and promotions of all kinds. From ads attacking the iPhone to promotions where a Galaxy smartphone or tablet is offered for free with the purchase of a TV, for example, Samsung is spending a lot to overtake Apple. Those from Asymco they listed above the marketing costs of the most important companies in the world, and in the case of Samsung the costs are estimated to be much higher than those of Apple, but also higher than those of Microsoft, Dell or HP.
According to Asymco's graph, Apple spends around 1 billion dollars annually for marketing, but Samsung is close to 12 billion dollars, the amount being colossal. This money, for all the companies in the chart, includes advertising, promotions, commissions given to those who sell the products, amounts allocated to PR, etc. Basically, Samsung spends a lot to give the impression that it sells a lot, and in the end only they know if the effort is worth supporting in the long term.
In the case of Samsung, the marketing expenses are calculated for the entire group, but those from Asymco claim that the division that produces and sells mobile terminals is responsible for most of the amount.
