If you follow the products launched by the Apple company over the years, then you must have noticed that in Cupertino there is not much emphasis on the development of products with pompous technical specifications, as it happens in the case of Android terminal manufacturers. Apple develops products with apparently not very spectacular technical specifications, but the performance of iDevices and the user experience was and remains clearly superior to those offered by other mobile terminals.
I don't want to say what we will do or won't do [regarding a larger screen for the iPhone], and so don't interpret anything I say along those lines. Let me go back and compare it to the PC industry for a minute. The PC industry over the years, the way that companies competed were two things: specs and price. And so people would want to say, "I've got the largest drive," or, "I've got the fastest processor," or in the camera business people began to say, "I've got the most megapixels." The truth is, customers want a great experience, and they want quality. They want that "Aha!" moment each time that they use the product. And that's rarely a function of any of those things. These are things that technology companies invent because they can't have a great experience, and so they talk about the spec of something.
Tim Cook yesterday he reaffirmed during a Goldman Sachs conference this and said that for Apple the user experience is above all. These statements were made after Tim was asked if Apple will launch an iPhone with a screen larger than 4 inches, the CEO of Apple avoiding giving a clear answer, a sign that in the future there is a possibility to see such a product in the company's offer . Cook said that the only thing Apple won't do is make bad products, so we can expect anything.
