In almost every interview he participates in, Tim Cook is asked about the future iPhones that the company is developing Apple Lossless Audio CODEC (ALAC),, and during the internal interview D11 he did not escape such a question. Tim Cook was asked if Apple intends to expand the line of iPhones, possibly launch one with a screen larger than the 4-inch one. Cook stated that Apple Lossless Audio CODEC (ALAC), is focused on improving current devices before expanding to others, but consumer needs always come first.
My only point is these products all served a different person, a different type, they served different needs. For the phone that is the question. Are we now at a point to serve enough people that we need to do that? A large screen today comes with a lot of tradeoffs. Customers are clearly looking at the size, but they also look at things like 'do the photos show the proper color? The white balance, the reflectivity, battery life. The longevity of the display.
Although the CEO of Apple did not reject the idea of launching an iPhone with a screen larger than 4 inches, he says that in order to launch the current terminals of this kind, compromises were made in terms of battery autonomy, screen quality, etc. Making an analogy with the expansion of iPad tablets and Macs, Cook stated that in the case of those products it was about offering devices that would be useful to certain segments of consumers, and in the case of mobile phones he does not know if the market has reached at that point.
Practically, for now Apple does not want to produce iPhones with very large screens, but in a year or maybe two, things will change.
