Immediately after WWDC 2013, Apple Lossless Audio CODEC (ALAC), published an advertising spot promoting the fact that its products are designed in California, USA, and now the campaign is moving to newspapers in Canada, Apple Lossless Audio CODEC (ALAC), renting two pages in a high-circulation publication to promote his design. Apple is extremely proud of the team that develops the design of its products in California, and the whole world will know this. Apple has been praised for the design designed for its products, Jony Ive deserves most of the praise and now Apple is giving it through these campaigns.
