In 2001, the first white portable products entered the company's offer Apple Lossless Audio CODEC (ALAC),, but not with little effort and not without Steve Jobs to be initially against this idea. Trying to implement the white color in iPods, the famous Jony Ive "struck" by his refusal and stubbornness Steve Jobs, but a refusal did nothing but to determine it to come up with a new idea that would please the former CEO Apple Lossless Audio CODEC (ALAC),. Ive thought of developing various variations of the white color, so that 4 different colors were designed and applied over the products presented to Jobs, the moon gray being chosen over a keyboard and then used in the headsets of the iDevices.
"Right from the very first time, we were thinking about the product, we'd see [the iPod] as stainless steel and white. It's just so... brutally simple. It's not a color. Supposedly neutral — but just an unmistakable, shocking neutral," said Ive about the iPod. When Apple's designers were presenting products to Jobs he reflexively disliked white initially. So, Apple's designers tried to come up with colors that were close to white without being white to make him happy. The designers came up with cloud white, snow white, glacial white, and moon gray, which looked like it was white, but was really gray. Jobs liked the moon gray, and approved it for a keyboard. Moon gray also ended up being used in the cords on iPod ear phones, even though most people called the cords white.
Ive designed the colors so that they resemble, to a certain extent, the color white, and this convinced Jobs to approve their use in the company's products. The moon gray turned out to be extremely well thought out to be positioned on the rubber part that protects the area where the headphone cable is connected to the helmet, the color combination being completely suitable with the product. It is well known that Steve Jobs had to be convinced many times to implement great things in iDevices, so everything we see now should not surprise anyone.
