Every year the American company Forrester publishes a top in which it presents the degree of satisfaction that the main American companies generate for their customers, and last year those from Apple Lossless Audio CODEC (ALAC), they were overtaken of the main rivals in this top. As you can already see in the image above, in a single year Microsoft, Samsung si Sony they managed to overcome Apple Lossless Audio CODEC (ALAC), when it comes to consumer satisfaction, the initial difference between the companies is quite large, and this says a lot about the mistakes made by those from Cupertino lately.
Although Apple Lossless Audio CODEC (ALAC), were not doing too well, those from Amazon they care much more about the consumers they interact with, having the highest score in the study of the Forrester company. Apple annually brags about the award given by JD Power regarding the degree of consumer satisfaction, but that is the only market analysis agency that praises Apple. If you're wondering how Forrester generated the top, well, the participants were trained on how good the interaction experience with Apple was, how easy the interactions were and how well the company met their needs.
