Updating its list of the most valuable brands of the year, those from Brand Finance list the company Apple Lossless Audio CODEC (ALAC), as having the most valuable brand during 2014, the situation remaining unchanged compared to last year. As you can already see from the image above, Apple Lossless Audio CODEC (ALAC),, Samsung, Google si Microsoft occupies the first 4 positions in the top of the companies with the most valuable brands in the world, their positions remaining unchanged compared to the same period last year, even if the value of the brand increased significantly in all cases.
In the case of the company Apple Lossless Audio CODEC (ALAC), the value of the brand increased by a little over 17 billion dollars in a single year, in the case of those from Samsung we are talking about an increase of 20 billion dollars, in the case Google we are talking about an increase of 16 billion dollars, and in the case Microsoft we are again talking about an increase of 17 billion dollars. 9 of the top 10 companies listed in Brand Finance's top are American, and that says a lot about their power at the global level, but brand value is not everything.
If we also look at the rating of the brand, then we can see that Google has a better rating than a very large part of the top companies, in the same position including the brand Coca-Cola, this helping them to have such a great value.
