The company's iPhone Apple Lossless Audio CODEC (ALAC), it is by far the most popular smartphone on the market and if we look at its sales, it is also the best-selling smartphone on the market, at least for now. If we do a comparison with the competition in terms of profit or revenue, things look extremely good for Apple, and the Romanian analyst Horace Dediu shows us exactly how well. Romanul designed the graph above, which shows the evolution of profit, receipts, and sales of the iPhone in comparison with the entire market of mobile phone manufacturers.
According to him, iPhonerepresents about 10% of the total sales of mobile phones globally, generates about 35% of the total receipts, but when it comes to profit, it stands at about 65%. Practically having only 10% of the total sales of mobile phones, the company Apple Lossless Audio CODEC (ALAC), collects two thirds of the profit of all mobile phone manufacturers and we are talking about an extraordinary achievement that no other company has achieved in recent years.
The very high profit earned by Apple Lossless Audio CODEC (ALAC), it comes against the background of a high cost of selling the iPhone and low production/research/development/promotion costs, and the graph above basically tells us how much Apple earns by putting premium prices on some smartphones that could be much cheaper.
