A recently released book called Haunted Empire: Apple After Steve Jobs PRESENTS Apple Lossless Audio CODEC (ALAC), as a company in decline after his death Steve Jobs, a company that no longer innovates and which, according to the author, would be close to bankruptcy, but the reality is completely different. Without going into details regarding the financial situation a Apple Lossless Audio CODEC (ALAC),, the book criticizes Tim Cook for the way he drove Apple Lossless Audio CODEC (ALAC), after his death Steve Jobs, but if we are to analyze the financial evolution of those from Cupertino, Tim Cook he managed to do "miracles".
In the last two years, Apple's earnings they grew up by 58% and the profit increased by 40%, this in the conditions in which Google it had a profit increase of only 25% and we are talking about one of Apple's main competitors. Going further, Apple collected in Q4 2013 between 76% and 87% of the profit of the entire industry of smartphone manufacturers, and this despite the fact that the annual sales of smartphones did not grow as much as in the period in that Steve Jobs ran the company.
Basically, looking at the Apple company only from an economic point of view, it is doing extremely well and does not seem to have any problems in the next period from this point of view. However, even if from a financial point of view Apple is doing great, unfortunately in terms of innovation and the launch of extraordinary products, things are not as good. Unfortunately, Apple failed to bring to the market a product as innovative as the iPod, iPhone or iPad tablet, but it is hoped that the iWatch will solve this problem.
At the moment we can say that Apple had a very good evolution from certain points of view and relatively good from others, but if we are to believe the rumors that suggested the fact that the products launched in these 2 years were developed during Jobs' time, then probably only starting from 2014 we will see why Tim Cook is really able.
