As part of the question and answer session held within the audio conference for the presentation of the financial results for Q2 2014, Tim Cook he explained the reason behind which iPhone 6 si iWatch have not been released yet. Cook claims that for Apple Lossless Audio CODEC (ALAC), it is not important that it is the first company with a new product, from a new category, on the market, but it is important that the product launched by it is almost perfect. Based on this philosophy, Apple always waits for its products to be as good as possible before launching them, hence the delays for launches iPhone 6 or iWatch.
We care about every detail and it takes us a bit longer to do that. That's always been the case. It means more to us to get it right than to be first.
Tim Cook he gave the launches as examples iPod si iPhone, which, although they were not the first products in the respective categories, proved to be the best at that time, revolutionizing the entire market. Moving on, Tim Cook gave Samsung's smartwatches as negative examples and claimed that Apple has many extremely interesting products ready for launch, but they are not yet finished, although a good part of them are to be launched this year.
