Attending the Code Conference to discuss Apple Lossless Audio CODEC (ALAC), and his future, Eddy Cue si Jimmy iovine they talked including about the reasons behind the purchase Beats, but also about the future of the company. Spending $3 billion on this company, Apple Lossless Audio CODEC (ALAC), he also has a big plan for her, improving the quality of his helmets being one of the reasons, not everything boils down to just that.
According to the two employees Apple Lossless Audio CODEC (ALAC),, the purchase implies an investment made by Apple for the evolution of music, Dr. Dre si Jimmy iovine in order to improve the relationship between Apple and record companies. Moreover, Beats has produced a line of extremely good headphones from a qualitative point of view, but because Apple cannot launch any kind of extraordinary products, the acquisition of Beats Audio was necessary to improve its Internet services, but also the hardware.
Regarding internet services, Iovine will play an essential role in sales growth iTunes Store, but also of improvement iTunes Radio. More precisely, Dr. Dre and Iovine will improve the system through which iTunes Radio automatically chooses the music played through audio stations to better combine the songs that are offered to users in sequence, the two having the ability to understand exactly what they need the customers.
Basically, Apple bought Beats for the two co-founders Dr. Dre and Jimmy Iovine, their relationships in the music world being essential for the realization of many of Apple's plans. In the background, we have the division that produces the well-known headphones with millions of fans all over the world, but also the streaming service that generates sufficient, but not extravagant, income.
The entire interview given by the two you can read it here.
