Tag Heuer is one of the most famous watch manufacturers in the world, and for 2015 he is preparing a complex smartwatch with the idea of competing more effectively with the new Apple Watch company's Apple Lossless Audio CODEC (ALAC),. In a recent interview given to an American publication, CEO Jean-Claude Biver admitted that Swiss watch manufacturers must rethink their new product development strategy.
In this idea, Biver says that Tag Heuer will develop a SmartWatch which combines Swiss mechanics with Silicon Valley electronics, all to create a device competitive with the Apple Watch. Tag Heuer will collaborate with various American companies to produce its smartwatch and will announce these collaborations in the next 6 weeks.
For a smartwatch, "we can't produce the engine, the chips, the applications, the hardware — nobody can produce it in Switzerland," Biver said. "The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss.”
Google and Intel are among the companies rumored to collaborate with Tag Heuer, and of course Jean-Claude Biver announced his intention to buy an Apple Watch at the time of launch. As for the Tag Heuer smartwatch, it will have most of the functions available now in a product of this kind, but it could contain special applications that would give users the opportunity to get in touch with brands, sports teams and athletes sponsored by the company.
Tag Heuer could produce a great smartwatch that could attract the attention of many people from Apple's Apple Watch, but everything will depend on the functionality it will offer, but also on the price.
