Eddystone – Google launches a competing iBeacons platform

EddystoneEddystone it is a competitive platform iBeacons created by the company Google, this is almost two years away from the moment when those from Apple Lossless Audio CODEC (ALAC), presented the technology that interacts with iPhone terminals.

iBeacons were created with the idea of ​​giving shops all over the world the opportunity to display advertisements on users' iDevices when they are near their shops, or even inside, the technology working on the basis of Bluetooth available in smart mobile terminals .

Unlike iBeacons, the technology Eddystone it is thought to be open-source, and those from Google created it to interact both with iDevices running iOS, and with mobile terminals running the Android operating system created by the company.

To detect the moment when a terminal is near a beacon, the technology Eddystone it uses very low-intensity sounds that are emitted by mobile terminals through a speaker or speakers, when they are intercepted, communication is initiated.

The idea behind Eddystone is definitely a very interesting one and the big difference compared to that of Apple is that many more companies will be able to develop it for implementation in stores, so it will have a much higher level of adoption.

You can find more details about Eddystone technology on the Google website.