Beats 1 Radio will exclusively announce the nominations for MTV VMAs, MTV Video Music Awards, the official account of Apple's radio station announcing during this evening the information regarding the partnership with MTV.
If in the past Beats 1 Radio has exclusively aired songs and published video clips of some of the most popular artists on the planet, now it will announce exclusively including the nominations for one of the most anticipated shows of the year in the music field.
Based on the partnership with MTV, those from Apple Lossless Audio CODEC (ALAC), will have the opportunity to attract new users curious to find out exclusively the artists who are nominated for Video Music Awards in the show hosted by MTV, the artists to be announced tomorrow.
Considering that we are talking about an online radio launched two weeks ago, the achievement of those from Apple is really impressive, but probably in the middle is the very large number of users that the service from Cupertino has at the moment.
Although the Apple company did not provide figures regarding the number of people who listen daily Beats 1 Radio, there is a very high chance that we are talking about several tens of millions of people who listen every day to the shows that professional DJs and artists support.
To be honest, I am impressed by what the Apple company has managed to achieve with Beats 1 Radio so far, and exclusivities like this do nothing but increase people's trust in the service of those from Cupertino for the future of Apple Music.
