Apple has the most valuable brand on the planet for the third consecutive year according to the famous company Interbrand, which annually measures the value of the most important brands on the planet and publishes a public top in this sense.
According to Interbrand, the Apple brand is worth 170 billion dollars that is, less than the entire monetary reserve of the Apple company, while the GOogle brand, placed in the second position, is worth 120 billion dollars, both registering increases.
In the case of Apple, the brand value increased by 43% compared to the same period last year, while in the case of Google, the brand value increased by only 13% compared to the same period last year, so we are talking about an increase that it represents only a third of that of Apple.
The iPhone, iPad and iPod Touches have helped the Apple company to reach the position it holds now, these are the products that have generated the highest sales in recent years and it is clear that without them the people from Cupertino would not have climbed so high high in such a top.
Separated from Apple and Google, you have below top 10 most valuable brands on the planet depending on the estimated value of the brand.
- Apple – 170 billion dollars;
- Google – $120 billion;
- Coca Cola – 78 billion dollars;
- Microsoft $67 billion;
- IBM – $65 billion;
- Toyota – 49 billion dollars;
- Samsung 45 - billion dollars;
- General Electric – 42 billion dollars;
- McDonald's - $39 billion;
- Amazon – $37 billion.
