Apple has been struggling for several months to create a TV streaming service based on subscriptions that allow Apple TV owners to watch TV channels using an Internet connection and the Apple product.
Yesterday the president of ESPN, John Skipper, stated in an interview that Apple is frustrated due to the fact that he cannot convince the big media trusts to allow him to create his audio streaming service, despite the fact that there have been intense negotiations for months.
Although Apple is frustrated by the fact that it cannot conclude agreements with media trusts, the president of ESPN claims that there are still negotiations with Apple in an attempt to establish a contract with terms that are mutually beneficial for Apple and future partners.
Although Apple and ESPN have not concluded an agreement yet, the president of the television station claims that the operating system of Apple TV is great and that there is potential to sell subscriptions there, which is the main reason why the discussions continue.
They are creating a significantly advantageous operating system and a great television experience and that television experience is fabulous for sports. We are big proponents of believing it would be a fabulous place to sell some subscriptions. We have ongoing conversations. They have been frustrated by their ability to construct something which works for them with programmers. We continue to try to work with them.
What the president of ESPN is saying now was also said by the president of CBS a few months ago, when he stated that Apple would have taken a break from negotiations to rethink its strategy in convincing media trusts to allow it to launch online TV subscriptions of a maximum of 40 of dollars.
Apple has been struggling since 2009 to create such a type of online TV subscription, but so far it has not been successful in fulfilling its plans due to the obstinacy of media trusts, but Apple has shown us so many times that perseverance pays off.
