During the past month, the Apple company organized a secret meeting with the most influential podcasters of the iTunes platform to find out what their grievances are regarding the solution of the problems existing in the platform at the moment.
Podcasters were invited to Apple's headquarters in Cupertino to talk to a multitude of Apple employees about their problems, and most of the invitees spoke freely about what bothers them about the way podcasts are managed in iTunes. .
Most of those who create podcasts for iTunes say that the main problem with the platform offered by Apple is the inability to make money by selling subscriptions, because there is little information about the people who follow them.
Moreover, podcasters have complained because the procedure to share a link to a podcast on a social network is extremely complicated and many users refuse to do it, Apple employees promising that the problems will be solved.
Late last month, Apple brought seven leading podcast professionals to the company's campus in Cupertino, Calif., to air their case to a room full of employees, according to two people who were there. The people would speak only on the condition of anonymity because they had signed nondisclosure agreements. The company made no promises, the people said, but several pressing issues for podcasters were discussed in frank terms.
Without promising the podcasters that the problems would be resolved, some of the employees later met with the senior vice president of the Internet services division, Eddy Cue, and discussed with him everything that the podcasters reported about the problems with the platform of podcasts from iTunes.
Apple has seriously contributed to the evolution of podcasts since 2005 when it implemented support for this type of multimedia content, a multitude of TV stations, radio, etc. offering podcasts over the years and attracting millions upon millions of fans.
Following these discussions, Eddy Cue stated that podcasts play an important role in Apple's strategy for the future and that in Cupertino there will be a growing interest in the development of the platform in the future, so it remains to be seen what will be changed by those from Cupertino.
