Messaging applications have more users than social networks, and this should not surprise anyone, considering that smart mobile terminals are extremely popular and are sold in very large numbers every year.
According to a recent study, the 4 most popular social networks on the planet have approximately 2.5 billion usersBut the 4 most popular messaging applications have approximately 3 billion users, and here we are talking about monthly active users.
The graph below shows these figures very clearly and you notice that although in the case of social networks we are talking about a constant growth over the last few years, in the case of messaging applications we are talking about a sudden increase starting with 2014.
In 2014, the number of users of messaging applications increased more than 2 times, and by the third fiscal quarter of 2015 it had reached a value more than 5 times higher, the growth being amazing, from any point of view.
Practically, this study shows us that people have migrated from conversations in social networks to those in messaging applications, and this without ignoring the first category, the investments of Facebook ensuring the company a constant flow of users.
In the future, this trend will change, but something new is needed for users to enjoy so that a change in preferences takes place.
