Last night, the Apple company launched a series of new ads to promote AirPods among users in Great Britain. We are talking about 4 ads that are 20 seconds long each and that promote a series of British artists that the Apple company wants to bring to our attention today.
The new ads are part of Apple's new marketing strategy, emphasizing the regionalization of ads instead of launching some with a global impact. In this idea, the Apple company seeks to highlight people and events from the areas where they promote their products, and here we see the British artists promoting the AirPods headphones.
https://www.youtube.com/watch?v=GDQXWN244T8
https://www.youtube.com/watch?v=XbcCS8eonE0
https://www.youtube.com/watch?v=G-Ds-Kz-71A
https://www.youtube.com/watch?v=Zxk9SwcGxrk
