Samsung is forced by the new Coronavirus to take a new radical decision, and this could disappoint a lot of people who had completely different expectations regarding the year 2020 from the company. More specifically, due to the very heavy losses generated by the new Coronavirus, Samsung made the decision to focus mainly on cheap 5G phones instead of premium phones, something that is not exactly good news for fans who were expecting something else.
Samsung it was not successful with the GALAXY S20 series launched in the spring, and that's because the entire smartphone market recorded a very large drop due to the new Coronavirus, and the rest of the year could be just as problematic. In this idea, those from Samsung believe that cheap 5G phones will help them increase their sales and recover part of the money lost during this period, or at least that's what the South Korean press says today.
Samsung: New RADICAL Decision Imposed due to the Coronavirus
Samsung is just one of the companies substantially affected by the economic problems brought by the new Coronavirus, but it is the first that would no longer focus on premium mobile phones in 2020. The decision also comes after it was announced last week that Samsung would have reduced with almost 50% production of phones in our own and partner factories, also because of the new Coronavirus, the situation being as serious as it can be at the moment.
"Samsung is trying to reverse the trend of declining sales by focusing on a cheaper 5G line and believes that 5G on affordable smartphones will matter most in the post-coronavirus economy. The Galaxy S20 trio only sold about 60% as much as the Galaxy S10 series during the same time period on the market last year. If sales have started to be disappointing, it now seems highly unlikely that the company will be able to reach its 32 million sales target for the Galaxy S20 series.”
Samsung wants to recover as much as possible of the losses generated during this period due to the Coronavirus, and this could happen with the sale of cheap phones with 5G connectivity. Of course, it is also necessary for telecommunications operators to expand their 5G networks so that people will want to buy phones of this type, and this is because in other conditions there is not much use for the 5G support they have implemented.
Samsung he could explain the decision in the next period, or he could let everything go by itself, and simply focus on the phones that bring him the most sales.
