Huawei has announced the expansion of the list of Romanian applications that are available for its users in the AppGallery, and below you have all the relevant details.
"AppGallery has continued to develop in Romania over the past year, offering users the most innovative applications. To celebrate this success in the local market, top apps have been selected to experience the value of regional marketing as part of a regional campaign. Inspiring developers to realize the business potential of their apps with AppGallery, the campaign took place in over 20 countries, including Romania.
AppGallery: An app store that brings together quality local and global apps
One of the top three app stores globally, AppGallery prioritizes the diverse needs of users, offering the best new apps both globally and locally. AppGallery's 460 million active users in 170 regions demonstrate the platform's development with a focus on consumer needs.
Huawei is reaching out to local developers, inviting them to list their apps on AppGallery to meet consumer demand and support the local market. With innovative technology offerings and advanced marketing support, AppGallery provides a competitive solution for developers.
As one of AppGallery's key markets, Romania has seen accelerated customer adoption of the local app. Romania's AppGallery has given customers access to some of the most popular local apps and services they need. Specifically, top entertainment and local news apps such as AntenaPlay, Digi Online and BiziDay have joined the AppGallery. Consumers can also enjoy applications such as George Banking from BCR, MyBRD Mobile, NeoBT from Banca Transilvania, Raiffeisen SmartMobile, Lajumate.ro, Olx, Stirile ProTV, MyEnel, Pago, MyEdenred, WordClass, EuropaFM. All are available on AppGallery.
The development of partners is supported through regional promotion
Demonstrating AppGallery's commitment to the growth of the Romanian market as part of the regional scale campaign, the most popular applications in Romania were selected for a regional promotion using exclusive Huawei resources such as TV spots, digital sector, social media, advertisements, as well as and inclusion in special campaigns such as the Festival of Apps to further increase brand influence.
By encouraging partners to realize their business potential through targeted marketing, the campaign demonstrates the value of AppGallery endorsement promotion. The partners were promoted on all local media platforms, including AppGallery's regional platforms, with a specially created landing page and supporting images.
As part of the wider campaign, AppGallery partners in Romania benefited from better brand awareness in the local market, leading to increased engagement and app downloads.
Leveraging the expanded marketing capabilities, some of the apps that received additional support under the campaign are:
- Jerry's Pizza – the number one pizza delivery app that allows its users to easily browse and order their favorite food at the touch of a button.
- Star Taxi – was designed as a revolutionary solution for the taxi market in Romania, where customers can find a taxi in a much simpler and more convenient way, without the loss of time or the inconvenience of a phone call.
- Biziday – one of the most popular news apps in Romania, offering personalized notifications and alerts based on each reader's area of interest.
- Learn 33 Languages Free - Mondly – a leading language learning platform with over 50 million users worldwide, and the first to launch a VR language learning experience including voice recognition and Chatbot technology.
- NeoBT Banca Transilvania – top banking application in Romania that offers all the information and banking services that customers need, in a single application.
- George Romania – the first smart banking solution in Romania, now also available on mobile devices, which offers a new perspective on the banking system.
- Olx – popular shopping platform on the Romanian market, with an ever-growing network of stores for consumers.
- AntenaPlay – an increasingly popular application that offers access to a growing number of popular movies and TV shows.
Each partner saw download growth driven by AppGallery's regional marketing resources.
The AppGallery Commitment
Through its commitment to the Romanian market, AppGallery has stimulated the growth of downloads and consumer engagement on local applications. By supporting developers in key market regions, AppGallery can provide its customers with the best selection of apps.
AppGallery is dedicated to the needs of its customers. Through the "Wish List" service, users can request apps they would like to see in the AppGallery, and will be notified as soon as they are available. As of January 2019, AppGallery has included more than 580 apps in response to the Wish List. In addition, Romanian developers have published over 770 applications."
