Netflix has made a very important decision that brings serious changes to the movies it will release for subscribers around the world, the American company wanting to surprise the people who watch them. More precisely, those at Netflix distance themselves from the classic strategy of a streaming video on demand platform and will no longer seek to release all its films exclusively on the streaming video on demand platform, but will also bring them to cinemas.
Netflix began to apply this major change in 2021 with a series of films that it has released so far, but the same thing is also announced by the company for new ones. Considering what Netflix is still doing, analysts believe that the company's interest is to have a greater cultural impact in society with the release of important films including in cinemas, but in a limited form, in order to keep its subscribers in platform.
Netflix: IMPORTANT decision, what changes for New Movies
Netflix has for some films so far organized releases in limited numbers of cinemas, and they have been successful, so that now the company is analyzing an expansion of this strategy even from 2021. Netflix is analyzing the costs necessary for the releases of new films in cinemas as well, in relation to the cultural impact that this strategy would have, so it is very possible to see more important titles in such locations in the coming months.
"Netflix wants its movies to have a bigger cultural impact. The company is in the process of determining how to market its films and how much it will commit to advertising expenses, as most wide releases would cost $50 million or more for printing and advertising. A theatrical window that is too short defeats the purpose because it becomes difficult to market a film with a limited run.”
Netflix would have to allocate budgets of 50-100 million dollars to promote the release of some films in cinemas, as has been happening with other large production houses for some time. These costs are not negligible, and the success in cinemas may be limited, but Netflix is willing to try this strategy, but of course in a limited way for now because it wants to evaluate the impact of these campaigns over time.
Netflix will proceed in this way with 2/3 of the following major films, already announcing theatrical releases for them, but it remains to be seen for what periods of time they will be available there.
