Netflix made an incredible decision that few expected to see in this period, but here is what is happening and what not everyone thinks they will see too soon from the video-on-demand streaming platform. More precisely, those from Netflix have decided to reduce the prices of some subscriptions for customers in India, all in an attempt to increase the subscriber base in that area, and of course the measure is a very good augur for local customers.
Netflix sold subscriptions in India that were anyway cheaper than in other areas of the world, so that the decision came more to surprise subscribers from other regions where the prices are higher. The prices of Netflix subscriptions in India have been reduced by values between 18% and 60.1%, so we are talking about extremely good news coming for those who pay to see the films, series, documentaries from the American platform.
Netflix: The INCREDIBLE decision, what the announcement made for subscribers
Netflix sells the basic subscription at the price of 2.6 dollars, with the resolution limited to 480p, the previous price for this subscription being 6.6 dollars, so we are talking about a huge reduction applied. The middle class subscription costs $6.6 starting now, while the Netflix premium subscription costs $8.5, both of which are reduced by about $2 compared to the prices they had previously, the decision being an extremely interesting one, but it is unlikely let's see it applied globally.
Netflix is currently trying to find more subscribers in India willing to pay for the content from its platform, and this in the conditions where the Indian market is a huge one. This method of reducing the prices of Netflix subscriptions to bring new subscribers to the platform is not exactly a new one for the company, but it remains to be seen to what extent it will be successful since it is not the first time that the company has tried this.
Netflix could apply similar decisions including in other areas of the world where there are few subscribers and you can reduce the prices more, but of course with the limitations that I told you above for content playback.
