Facebook Messenger recently talked about implementing end-to-end encryption as the default setting for personal messages and calls. This significant move follows a concerted effort by engineers, cryptographers, designers, policy experts, and product managers who have worked tirelessly to rebuild Messenger from the ground up, introducing new privacy, security, and control features along the way.
Facebook Messenger tells us that this end-to-end encryption ensures that the content of messages and calls in a protected conversation is secure from the moment it leaves the sender's device until it reaches the recipient's device. In this delivery process, no one, including Meta, Facebook's parent company, can see or listen to what is sent or said in your calls or messages.
Facebook paid special attention to advertising transparency even for Messenger. Users often want to understand why they see certain ads. In this regard, the company has introduced an updated version of the "Why am I seeing this ad?" function. for Facebook and Instagram feeds, providing more transparency into how user activity—both on and off the company's platforms—can inform the machine learning models used to shape and deliver ads.
FACEBOOK Messenger Changes with Fundamental Updates for iPhone and Android
Ad preferences have also been redesigned so users can more easily manage the ads they see. Investments in privacy have also been crucial in the development of next-generation hardware products such as the Quest 3 and Ray-Ban Meta Smart Glasses.
The latter were released with an LED light that prevents a recording session from starting when covered. Privacy efforts were also central to the release of Llama 2 – our large, open source language model – given people's privacy expectations.
Facebook Messenger has seen a number of changes that have been fundamental to the launch of Threads, built from day one under the guidance of our increasingly effective privacy program. These initiatives reflect Facebook's commitment to providing a secure and transparent platform for its users, thereby responding to growing concerns about data privacy in the digital age.
By providing advanced tools to manage privacy and ad preferences, Facebook aims to give users full control over their online experience while strengthening trust in its digital ecosystem.
In conclusion, with its new end-to-end encryption and advertising transparency features, Facebook Messenger positions itself as a leader in user privacy protection and online advertising transparency, setting a new industry standard for the safety and security of digital communications.
