Top 10 citate celebre ale lui Jony Ive


  Jony Ive este motorul creator din cadrul Apple, el concepe design-ul viitoarelor produse ale companiei si conduce in acelasi timp divizia care produce design-ul pentru interfata sistemului de operare iOS. De-a lungul timpului Jony Ive a vorbit pentru numeroase publicatii despre experienta sa in cadrul Apple, dar si despre ceea ce a invatat de-a lungul carierei sale de designer industrial, iar mai jos aveti un top 10 de citate de-ale sale.

  Jony Ive a avut intotdeauna o mentalitate avangardista si intotdeauna a incercat sa produca design-uri inovatoare pentru produsele companiei Apple, iar in citatele de mai jos aveti prezentata chintesenta gandirii sale.

  1. The thing is, it’s very easy to be different, but very difficult to be better.
  2. There is beauty when something works and it works intuitively.
  3. Good is the enemy of great.
  4. The memory of how we work will endure beyond the products of our work.
  5. We have always thought about design as being so much more than just the way something looks. It’s the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.
  6. It’s a way that you demonstrate that you care for the people that you are making these products for. I think we see ourselves as having a civic responsibility to do that. It’s important. It’s right. It’s very hard to explain why.
  7. It’s sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care. That’s an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
  8. We try to develop products that seem somehow inevitable. That leave you with the sense that that’s the only possible solution that makes sense.
  9. When something exceeds your ability to understand how it works, it sort of becomes magical.
  10. A fundamental part of that is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.