Astazi compania Apple a anuntat o serie de schimbari in cadrul echipei sale de conducere, noi roluri fiind acordate pentru doi oameni esentiali pentru evolutia din ultimii ani a companiei americane in lumea intreaga.
Mai exact, Jeff Williams, fost vicepresedinte senior al diviziei de operatiuni, a devenit Chief Operating Officer incepand de astazi, el preluand practic vechiul titlu al lui Tim Cook, inainte ca acesta din urma sa isi asume rolul de CEO Apple de la regretatul co-fondator Steve Jobs.
Separat, Phill Schiller nu va fi doar vicepresedinte senior al diviziei de marketing, ci va avea responsabilitatea de a conduce si toate magazinele App Store din lumea intreaga, indiferent de platforma pe care acestea sunt disponibile pentru clientii companiei Apple.
Continuand, Johny Srouji este promovat din functia de din functia de vicepresedinte al diviziei hardware din cadrul Apple la postul de vicepresedinte senior al diviziei hardware, deci practic va raspunde doar in fata lui Tim Cook si va conduce intreaga divizie hardwar a Apple.
In final, Tor Myhren se va alatura diviziei de marketing ca vicepresedinte incepand din prima parte a anului 2016, el facand parte din echipa lui Phil Schiller, insa cu raspundere directa in fata CEO-ului Apple, Tim Cook, fara a avea post de vicepresedinte senior.
Niciuna dintre aceste schimbari nu a fost raportata cu titlu de zvon pana astazi, asa ca probabil multa lume a fost uimita de deciziile luate de catre compania Apple, ele fiind totusi extrem de interesante.
Apple Names Jeff Williams Chief Operating Officer
Johny Srouji Named to Executive Team; Phil Schiller Adds Ecosystem Responsibilities
Tor Myhren Joins Apple
CUPERTINO, California — December 17, 2015 — Apple® today announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store® across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.
“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”
Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”
Jeff joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of Operations. Since 2010 he has overseen Apple’s entire supply chain, service and support, and the social responsibility initiatives which protect more than one million workers worldwide. Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone®, and he continues to supervise development of Apple’s first wearable product, Apple Watch®.
In nearly eight years at Apple as vice president of Hardware Technologies, Johny Srouji has built one of the world’s strongest and most innovative teams of silicon and technology engineers, overseeing breakthrough custom silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets across Apple’s entire product line. Educated at Technion, Israel’s Institute of Technology, Johny joined Apple in 2008 to lead development of the A4, the first Apple-designed system on a chip.
With added responsibility for the App Store, Phil Schiller will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad®, Mac®, Apple Watch and Apple TV®. Phil now leads nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including Worldwide Product Marketing, international marketing, education and business marketing. More than 11 million developers around the world create apps for Apple’s four software platforms — iOS, OS X®, watchOS™ and tvOS™ — as well as compatible hardware and other accessories, and customers have downloaded more than 100 billion apps across those platforms.
Tor Myhren joins Apple from Grey Group, where he has served as chief creative officer and president of Grey New York. Under his leadership, Grey was named Adweek’s Global Agency of the Year for both 2013 and 2015. As vice president of Marketing Communications at Apple, Tor will be responsible for Apple’s advertising efforts and will lead an award-winning team that spans a broad range of creative disciplines from video, motion graphics and interactive web design to packaging and retail store displays.
Tor will succeed Hiroki Asai, who earlier announced plans to retire after 18 years in graphic design and marketing communications roles at Apple.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.