Apple a anuntat astazi stabilirea unui nou record de vanzari pentru App Store, magazinul sau online inregistrand incasari de 1.1 miliarde de dolari timp de 2 saptamani pana in data de 4 ianuarie, cifra fiind una colosala pentru un magazin online.
144 de milioane de dolari din aceasta suma au fost cheltuiti doar in data de 1 ianuarie, deci lumea a fost extrem de interesata sa cumpere lucruri in prima zi a noului an, insa per total vorbim despre un record impresionant pentru magazinul celor de la Apple.
In intregul an 2015 App Store a generat incasari de 20 de miliarde de dolari, deci peste 1.6 miliarde de dolari lunar, cea mai mare parte din bani fiind incasari in perioada de sfarsit de an cand multe iDevice-uri au fost oferite cadou cu ocazia Craciunului.
Apple a platit in total 40 de miliarde de dolari dezvoltatorilor de aplicatii pentru platforma iOS in toata perioada de existenta a App Store, 14 miliarde din aceasta suma fiind platita doar in cursul anului 2015, Apple percepand un comision de 30% pentru orice vanzare facuta in App Store.
Mai multe detalii aveti in comunicatul de presa de mai jos.
Record-Breaking Holiday Season for the App Store
App Store Has Now Paid Developers Nearly $40B and Continues to Drive Incredible Job Growth
CUPERTINO, California — January 6, 2016 — Apple® today announced that customers around the world made this holiday season the biggest ever for the App Store®, setting new records during the weeks of Christmas and New Year’s.
In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.
“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”
Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.
Largely as a result of the App Store’s success, Apple is now responsible for creating and supporting 1.9 million jobs in the U.S. alone. Nearly three-quarters of those jobs — over 1.4 million — are attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.*
Apple has previously reported that the iOS app economy has created 1.2 million jobs in Europe and 1.4 million jobs in China.
Gaming, Social Networking and Entertainment were among the year’s most popular App Store categories across Apple products, with customers challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads Up!, and staying in touch with friends and family using Facebook Messenger, WeChat and Snapchat. Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War – Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.
The launch of the all-new Apple TV® and Apple Watch® have paved the way for entirely new app experiences, changing how people consume content through their television and providing useful information at a glance on Apple’s most personal device yet. Since its launch in October, the new Apple TV’s most popular apps include Rayman Adventures, Beat Sports and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.
*Job creation estimate based on research by Dr. Michael Mandel, Progressive Policy Institute. “App Economy Jobs in the United States,” January 6, 2016
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.