In anul 2008 a fost lansat primul film din seria Iron Man, iar cei care au lucrat pentru productia sa vorbesc acum despre importanta pe care a avut-o primul model al iPhone pentru serie. Conform regizorului Jon Favreau, interfata de control din casca lui Iron Man a fost inspirata din simplitatea interfetei creata de catre compania Apple pentru iPhone 2G.
Jon Favreau dorea ca interfata din casca lui Iron Man sa fie la fel de intuitiva precum cea a iPhone, chiar si cei care au creat efectele vizuale spunand ca telefonul Apple a fost sursa lor de inspiratie. Se pare ca primul model al iPhone a fost lansat cu foarte putin timp inainte ca filmarile pentru Iron Man sa inceapa, asa ca e usor de inteles de ce lumea era inca fascinata de interfata sa.
Regizorul Iron Man si oamenii care au lucrat la efectele speciale au ramas foarte surprinsi de ceea ce a realizat compania Apple pentru iPhone, ei dorind sa transpuna totul in film. Este foarte probabil ca simplul entuziasm generat de schimbarile majore aduse de iPhone sa fi motivat crearea interfetei Iron Man in baza produsului Apple, asa ca daca alta companie ar fi lansat ceva similar, ea ar fi fost laudata.
“There were many rules and driving philosophies we established along the way that led us to the final product. I remember in an early discussion in post-production with Jon Favreau. He pulled out his iPhone, which was a new thing at the time. He said, ‘I don’t want to tell you a specific graphic to make for the HUD, but I want it to feel intuitive like my iPhone.’ The iPhone had just come out like literally a week or two before the meeting with Jon – and I got an iPhone and Favreau had gotten an iPhone. When I was down there we kind of geeked out on our iPhones, and we were talking about what we liked about the iPhone because he was really inspired by it. He was like, ‘What I love about this thing is it just kind of does what it should do, and it kind of does what I want it to do and it’s very intuitive and it’s very simple.’ We opened it up and I was looking at the transitions in an iPhone. I’m like, ‘These transitions are so simple and they’re just like zooming transitions, or wipe transitions. There’s nothing fancy about this phone, but what’s fancy about this phone is that it works and it works really well.’”