pHOLD is an excellent accessory for those who have a bicycle and use it regularly. The pHOLD accessory allows iPhone 4 owners to mount the terminal on the bike's handlebars when using it, and you can be sure that the terminal will stay mounted there no matter where you go. I think it is useful to have an iPhone with a GPS application running, especially when you are cycling on rough terrain or somewhere outside the city.
The idea for the pHOLD was born on a bike ride during which I had to continuously stop, dismount and reach in the depths of my cargo pants for my iPhone whenever I got a call or needed to look for directions. Then, my son and I started looking for bike-mounted phone holders and discovered several models, however, none of them seemed as simple and as elegant as we would have liked. So we rolled up our sleeves and set to design the pHOLD - "the iPhone 4 holder that folds to open" as Stephen exclaimed one night as we were sketching ideas.
pHOLD is not an accessory for everyone, but if you are a cyclist, then maybe pHOLD will prove to be useful. The accessory is part of a project that is waiting for funding, but if it gets it, it will be sold for $40.
