The beginnings of the Apple company were not entirely without problems because Steve Jobs and his team had a lot to solve in the Apple III, Lisa and Macintosh, 3 Macs that unfortunately left many users with "a bitter taste". Steve Wozniak speak now about these products and claims that their failure is largely related to the decisions made by those in the company's marketing team. He says that if the products had been built as Apple employees would have wanted, they would have been a real success, but being made according to the managers' wishes, they were a failure.
The Apple III was a failure, the LISA was a failure, and the Macintosh was a failure. It was only by modifying the Macintosh hugely and over time that we made it a good computer...
If the guys at Apple had built the machine that they would love, it would have been successful. It came instead from formulas from Apple executives...
Marketing people were in charge and some very bad decisions got made, in my opinion. There were hardware failures. You put out a product that has failures right away, and even if you fix it a year later, it just doesn't sell. It's the same thing with any smartphone today. It comes out and it has something horribly wrong about it. You can fix everything wrong about it, and it still won't sell. It has missed its window of opportunity.
More than that, he says a very true thing, namely that no matter how much you try to fix a broken product after you've launched it on the market, it won't sell anymore. This is extremely true in the case of certain products, but not in the case of Apple products, and here I have two very eloquent examples: iPhone 4 and iPhone 4S. iPhone 4 had and still has problems with the signal, and you all know about the iPhone 4S problems. With the iPhone 4S, part of the problems are in the software, but although Apple has not solved them, the terminal still sells extremely well. In conclusion, the rules apply to some but not to all.
