It has been rumored for some time that Apple would launch a television and the general opinion is that it would be called iTV. Probably some of you don't know that iTV is the name of a British television station, a very popular television station that warned Apple about using this name for the future TV. The CEO of the iTV television station met with Steve Jobs in 2010 and discussed the problems related to the iTV brand, and then Apple promised not to use the name in a future television. Recently the same CEO he wrote again to the company from Cupertino expressing concern about a possible legal dispute between the two companies.
ITV has written to Apple to warn the Silicon Valley technology giant off using its three-letter name for its long-awaited, "iTV" smart television. Adam Crozier, chief executive of Britain's biggest commercial broadcaster, raised the issue with the company when he took the job in 2010, amid expectations that Apple would follow the pattern of branding used for its iPhone and iPad when it eventually cracked television.
Although Apple kept its word and launched the Apple TV on the market with the current name and not the iTV that it had during the development period, it is not known what Apple will choose to do as soon as a TV in the real meaning of the word would be launched. If Apple wants to use the term iTV then it will have to pay quite a lot of money to the British operator otherwise it could find itself in a new series of lawsuits like the ones it has now for iDevices.
