Rumors regarding the launch of a cheap iPhone, separate from iPhone 5S or iPhone 6, in 2013 they take shape again, those from Wall Street Journal confirming the initial reports of other publications around the globe. Yesterday we told you that this new terminal would have a larger screen and a completely redone design, and today the Wall Street Journal confirms at least the design part. They say that Apple is currently testing a new design for this cheap device, and could choose to use polycarbonate plastic instead of the aluminum we've been used to until now.
AppleWhile Apple has explored such a device for years, the plan is progressing and a less expensive version of its flagship device could launch later this year, one of the people said. is working on a lower-end iPhone, according to people briefed on the matter, a big shift in corporate strategy as its supremacy in smartphones has slipped. The cheaper phone could resemble the standard iPhone, with a different, less-expensive body, one of the people said. One possibility under consideration is lowering the cost of the device by using a different shell made of polycarbonate plastic; in contrast, the iPhone 5 currently has an aluminum housing.
The device would mostly use existing hardware in the old terminals, but Apple would offer it at a very low price, thanks to the use of old and very cheap materials. The idea of those from Apple is to regain part of the market share lost to those from Samsung, and attacking the low-end section seems to be the idea that the management of the company is thinking about. The iPhone has been regarded as a premium product until now, but the launch of a cheap version will lead to a dilution of the brand and I for one am interested to see how Apple will explain the use of plastic for cases, considering that they made fun of him for years in a row.
Those from Bloomberg corroborate the information of the Wall Street Journal publication, stating that the new terminal would have a 4-inch screen, as iPhone 5, and could reach the market at a selling price of $99 - $149. It is practically clear that Apple is thinking how it could substantially increase its sales and the low-end market was the only one not covered, so we can expect a cheap iPhone, even if it will not be launched in 2013.
Apple, which had been working on a more affordable smartphone since at least February 2011, is weighing retail prices of $99 to $149 for a device that would debut in late 2013, at the earliest, according to the person, who asked not to be named because the negotiations are private. Apple has spoken to at least one of the top US wireless carriers about its plans, the person said yesterday.
