Phill Schiller indicates that Apple is not interested in producing the iPhone Mini

  Release Rumors The iPhone Mini reappeared this year, with two major US publications indicating that Apple is interested in bringing to the market a iPhone of smaller size that would be sold at a lower price. In an interview given to the publication Shanghai Evening News, Phill Schiller he seems to deny it these rumors, saying that Apple is not interested in market share and does not develop its smartphones, like other manufacturers, with the market share in mind, but the user experience.

We are not like other companies, launching multiple products in one breath, then pinning his hopes on a product to gain the favor of consumers. Competitors launched many new products, but after purchase will find no suitable software products and user experience. So a lot of people in the Chinese market use a functional machine, some manufacturers use cheap smartphones to replace feature phones, but this is not Apple's product development direction.

  Apple would not be interested in developing iPhones of more sizes than the existing ones, but it is interested in improving the production processes and the materials used in its iPhones. Practically, Schiller could not confirm the fact that Apple could launch an iPhone Mini, so he did what he knows best and tried to deny everything, but no one knows exactly what Apple has planned. We know for sure that a new iPhone model will hit the market this year, we know it will be better than the current one, but the rest is still unknown.