Yesterday those from Microsoft they launched two advertising spots in which he attacks the tablet iPad 4 those from Apple Lossless Audio CODEC (ALAC),. Separate from spots, Microsoft published and a special page on his website, talking there about the differences between iPad 4 si ASUS VivoTab Smart, but from a certain point of view the company is wrong. More precisely, it is about the screens of the two tablets, the iPad 4 with its 9.7 inch screen offers more useful space than the tablet Windows 8 with 10.1 inch screen. Retina Display- the iPad offers a display area of 45.16 inches², while the VivoTab offers only 43.56 inches², the screen width of the ASUS tablet finally being a disadvantage in some cases.
Microsoft has drawn a 10.1 inch tablet 36% larger than a 9.7 inch tablet (140×78 pixels vs 102×79). This is so far off you can visually see it's wrong. The iPad has a screen area of 45.16 square inches, which I double checked with a calculator. The ASUS VivoTab Smart has a screen area of 43.56 square inches. That's right, the ASUS screen is smaller than the iPad's. The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts.
In the explanations given on a american blog, the screens of the two tablets are presented in detail and the diagonal difference is unfavorable to Microsoft's, because the content display area is smaller. Microsoft has drawn the screens of the two tablets incorrectly, as you can see from the pictures, and it is wrong to say that the VivoTab has a larger touchscreen. Practically everything is a marketing game, Microsoft makes mistakes and receives attention, but it remains to be seen if this attention will turn into sales or not.
