Apple TV is one of the successful products of those from Apple Lossless Audio CODEC (ALAC),, this in the conditions that the company still regards the device as a simple hobby. Apple makes sure that it has timely updates, it releases new models almost every year and this has helped it to hold supremacy on the market of multimedia streaming devices. According to a study published today, Apple TV- owns 56% of this market where we also find the big manufacturers of mobile terminals: Samsung, Google, Sony, but also those from Roku or Boxee.
Apple has sold over 13 million Apple TVs to date, seconded by Roku, with 5 million units, being the only US companies that have sold more than 1 million such products. The success of Apple TV is mainly due to iDevices, it being the only way to do AirPlay streaming cleanly, without jailbreak or mods, to a TV, but in many civilized countries the Apple TV also allows the viewing of TV shows or movies directly from the iTunes Store, and Apple has a product in its hands that must evolve in the future.
