Fortune's I do an analysis interesting about the strategy Apple Lossless Audio CODEC (ALAC), in connection with the terminal iPhone 5C saying that most Americans will buy the terminal without spending a penny from their pocket, on the contrary. Apple currently offers $135 and $215 for terminals iPhone 4 si iPhone 4S used, most of those who could buy iPhone 5C being part of the group of users of those devices. According to the prices practiced in the USA, a iPhone 5C can be purchased at the price of $99 with the extension or termination of a subscription for 2 years, the purchase price being lower than the one received for the old terminal.
Under these conditions, a user would award credit in Apple stores to buy other products and go home with a new iPhone 5C, handing over a terminal that is 3 or 2 years old. The business is very good for many who will choose this method instead of paying a full price for the terminal, a price considered to be much too high by all those who analyze the market of mobile terminals. Well, the customer would be happy, but Apple? Well, Apple will also be satisfied, because it will sell these terminals taken from users in developing countries, the prices required for them being low.
Practically, both Apple and the customer win from this business, and Apple can boast of the fact that it has sold many iPhone 5C terminals.
