For more than two fiscal quarters the company Apple Lossless Audio CODEC (ALAC), no longer reveal the number of iPod-s sold through its own stores in the press releases and has very good reasons to do so. However, the analysts succeeded to discover the figures hidden in the company's tax returns Apple Lossless Audio CODEC (ALAC),, and for the last 3 months we are talking about a 55% drop in iPod sales compared to the same period last year. In practice, sales of iPods will decrease so much that Apple Lossless Audio CODEC (ALAC), will finally come to the conclusion that this product must be removed from sale, it being far from generating as much popularity as a decade ago.
It was quite easy to predict that iPods would lose their appeal since any smartphone or tablet can perform the same functions and offer more storage space for music, but Apple continues to keep its iPods on the market. A 55% drop in sales means that Apple sold less than 6 million iPods during the winter holiday season, a season in which almost everything is bought, except iPods. iPhones and iPad tablets are now in consumers' preferences, it remains to be seen when Apple will decide to stop the production of iPods.
