Last week I told you that the senior vice president of Apple Lossless Audio CODEC (ALAC),, Phil Schiller, requested a change in the agency that produces the advertising campaigns for his company, and today we see what exactly motivated him to demand such a radical change. Based on some emails disclosed in the process between Samsung si Apple Lossless Audio CODEC (ALAC),, we see the discussions between Phil Schiller and representatives of this media agency, asking them to change the way it is promoted Apple Lossless Audio CODEC (ALAC), to counter-attack the commercials made for Samsung.
The discussions between Schiller and the representatives of the agency had a not so pleasant evolution from the moment they brought into the discussions the problems faced by iPhone 4 with the antennas, but also after a comparison of Apple from 2013 with Apple from 1997. Bringing up the image problems of Apple's past and asking for more money and freedom to promote the American company's products, the agency's representatives received an extreme email angry from Schiller, who is about to terminate the contract with them.
If Steve Jobs had been CEO of Apple, the agency would have been part of the company's past, although it helped Apple for several decades to promote its products, but Schiller gave up the idea, probably at Cook's insistence. Apple had a big problem in promoting its products, it still hasn't managed to solve it, although the advertising spots made for it are getting better and better, but the Americans need a strong campaign, one that hits its competitors , as they hit it. Maybe an iPhone vs Android is needed.
