Apple intends to control your home, but not in the way you might imagine

  This week there was a rumor suggesting that Apple Lossless Audio CODEC (ALAC), is going to present at WWDC 2014 a new system that would allow controlling the various electronic devices in our homes. The whole system was presented as a hub for devices connected to networks WiFi and already compatible with iDevices, but which would have needed different applications for control, Apple Lossless Audio CODEC (ALAC), theoretically preparing a universal one.

  Apple Smart Home could be the name of this new system and it will not be a hub, or a universal application, but it will be just a branding that Apple Lossless Audio CODEC (ALAC), will sell it to manufacturers of smart electronic devices. Basically, Apple will sell the manufacturers of these devices a name that certifies the fact that those products are compatible with iPhones, and that will be the end of Apple's attempt to control our homes.

 Those products will still need separate applications, and the branding offered by Apple will not guarantee anything other than the availability of an application that will control the devices as stated by the manufacturers. To be honest, I would have expected something more from Apple, but, as usual, we are talking about a lot of branding and marketing and less inventiveness for a developing segment.