Jony Ive is the talented senior vice president Apple Lossless Audio CODEC (ALAC), who leads the industrial design division within the company and approves all the designs used for any product of those from Cupertino. Given that is present in Paris together with the Apple Watch, Jony Ive offered those from Spindrift an interview about his life, evolution over time, but also about the new product of the company from Cupertino. It all starts with the story written by the reporter who talked to Ive, who had the opportunity to see it Apple Watch just a few weeks before the official presentation, Jony Ive helping him discover the new product, but also the small details that make it "fantastic".
You know how very often technology tends to inhibit rather than enable more nuanced, subtle communication? This is the question that haunts the son of a craftsman: Is he making tools that improve the world or shut people down? We spent a lot of time working on this special mechanism inside, combined with the built-in speaker. You can select a chosen person, also wearing the watch, and transmit your pulse to them. "You feel this very gentle tap," he says, "and you can feel my heartbeat. This is a very big deal, I think. It's being able to communicate in a very gentle way.
continuing, Jony Ive confirm again the fact that the Apple Watch was developed over a period of 3 years, he is talking about the current models of smartwatches available on the market, but also how they have changed the way we look at these products. Ive describes the functions that the Apple Watch will offer and talks about how it will change our lives through the options of measuring the pulse, monitoring other vital functions and recording the state of health over time, etc.
As you will read in the Vogue interview, Ive is obsessed with the details related to the functionality and the way to use the iWatch, the Apple designer being convinced that users will love this product. The Apple Watch is to be launched at the beginning of next year at prices starting from $350.
