Apple Lossless Audio CODEC (ALAC), is a convinced supporter of the RED organization that fights against AIDS, and on the occasion of the world day of this disease, the American company decided to donate a part of the proceeds generated on the occasion Black Friday si Cyber Monday. We are talking here about percentages of the total receipts from the sales of online or physical stores, so in total the amount could amount to several million or tens of millions of dollars, in accordance with the amounts that the Apple company donates to RED, the collaboration between the two organizations being several years old at the moment.
(RED) and the global health community have reached a critical turning point in the fight against AIDS in Africa. Together, they're getting closer to delivering the first generation in over 30 years to be born free from the disease. The purchases you make during our holiday shopping events and through Apps for (RED) can create a lasting impact on the future of millions. Let's make Friday more than the start of the shopping season. When you purchase select Apple products, you'll receive a (PRODUCT)RED™ iTunes Gift Card to use towards anything at the iTunes Store. And we'll automatically make a donation to the Global Fund to support the fight against AIDS.
Apple will offer its customers during the day of Friday a gift card specially branded by the RED organization, only certain products available in the offer are part of this promotion and of course the percentage that will be donated has not been revealed until the moment from the girl. Moreover, this is the first time that the Apple company donates Cyber Monday sales to the RED organization, Tim Cook claiming through his own Twitter account that this year the biggest donation campaign to RED is being organized, Apple donating a total of tens of millions of dollars to the organization over the years.
